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HealthVue Member Case Study

Wellness Medical and Skin Cancer Clinic

Structured recall and ownership turned early growth into predictable CDM performance.

Wellness Medical & Skin Cancer
Practice Name:Wellness Medical and Skin Cancer Clinic
Location:Greater Springfield, Queensland
Practice Type:Mixed Billing
Practice Size:6 GPs, 2 Nurses, 3 Support Staff

What Changed

Wellness Medical and Skin Cancer Clinic opened in July, founded by Dr Amrita Dhital and Dr Sudeep Dhital, with a vision to deliver personalised, long-term care to the Greater Springfield community. While the Practice had solid clinical leadership and a growing team, the first few months brought typical startup challenges:

  • CDM penetration was just 8%
  • Recalls and follow-ups lacked systemisation
  • Health Assessments were underutilised
  • Nurses were not billing consistently for 10997 follow-ups
  • New GPs had limited appointment bookings
  • Community awareness of the clinic remained low
  • No structured reporting or accountability mechanisms

The potential was there, but without structure, results were inconsistent.

When the Change Happened

After becoming a HealthVue member, the Practice entered a guided transformation period. Over just 5 months, they built momentum, structure, and community engagement that delivered real, measurable results.

Month 1: Laying the Groundwork

  • Developed phone scripts to improve communication and booking confidence
  • Began weekly data tracking and performance reviews
  • Allocated one team member to manage recalls, creating ownership and accountability
  • Reinforced a high-performance culture: “No excuses—every role, every task, every week.”

Months 2–3: Building Systems and Scale

  • CDM activity rose from 8% to a consistent 15%+ weekly
  • Completed 75 Health Assessments
  • Integrated 10997 nurse-led check-ins at six weeks into care planning
  • Launched targeted community outreach, including a visit to a local residential facility to drive awareness and boost appointments for the new doctors

Months 4–5: Embedding Growth

  • Released branded marketing videos, raising visibility across Springfield
  • Continued weekly leadership meetings with Dr Amrita, Tanya (Practice Manager) and HealthVue’s COO
  • Initiated the design of three new programs to expand the services

Why This Change Mattered

For the Founders:

Structured reporting turned gut-feel into data-driven confidence. Revenue began to reflect real effort.

For the Team:

Clarity replaced chaos. Phone scripts, clear workflows, and defined responsibilities improved morale and delivery.

For the Community:

More patients received proactive care. The Practice became visible, accessible, and known for quality service.

For the Business:

In five months, the Practice moved from reactive startup to scalable healthcare provider, with consistent CDM, empowered nursing staff, and rising patient volume.

Why This Matters for Other Practices

Success isn’t luck—it’s structure.

Wellness Medical didn’t wait years to build stability. They did it in five months—through discipline, clarity, and smart support.

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